How to make Out-of-Home work harder?
PRISM tools
We believe accountability is key and the planning and buying tools available in our PRISM suite go much further than any others in the market to anticipate costs and demonstrate value achieved.
We also have unique research with PRISM Effect, which provides insights into the effect of flighting on awareness levels. Our objective is to extend this insight into our clients' multi-media campaigns.
We recognise that as well as the most efficient processes and effective tools, communication is important in the management of the outdoor process. We will always demonstrate our skills in this area.
We know that we can make a difference.
Insight Out-of-Home Horizons
Insight is the research division of Posterscope, tasked with providing accountability of the medium, The diversity and continued development of formats available to plan and buy means that demonstrating the value and contribution each element of the Out-of-Home schedule makes to the total media communication is essential. While industry research exists for the established formats, Posterscope is creating insight into the new planning opportunities.