How does Posterscope deliver a market advantage to its clients?

Our clients needs are varied, and their use of Out-of-Home is broad. That is why we have developed the PRISM suite of 13 tools. Providing the best insight and accountability, these tools are used throughout the planning and buying process.

Using the PRISM suite of tools, Posterscope can confidently deliver the right solution, and demonstrate the value, and market advantage achieved.

PRISM Forecast

• 12 years of total market supply and demand data.
• Provides demand trend analysis and prediction for campaign planning.

Back to top +

PRISM Plan

• Cross analysis of audience, Out-of-Home supply and client requirements to town level.
• Delivers a tailor made campaign distribution.

Back to top +

PRISM Banners

• Dynamic database of all UK Banner locations.
• For fast and accurate detail on supply, specification and description in this rapidly changing sector.

Back to top +

PRISM Benchmark

• 12 years of price comparison data, now covering 48% of the Out-of-Home market.
• Accountable price data on market inflation, sector performance and campaign delivery.

Back to top +

PRISM Matrix

• 12 years of demand, supply, and audience data.
• A unique combination of market dynamics to provide true ‘value’ insight.

Back to top +

PRISM Creative

• Preview of creative work in situ as your audience sees it.
• Interactive analysis of creative executions, in the real world.

Back to top +

PRISM Scene

• 9 years of industry competitive data drilled down to buying strategy and execution.
• Full analysis of which clients are using Out-of-Home and how.

Back to top +

PRISM POSTAR

• The leading UK industry research, uniquely incorporated into our Planning and Buying systems.
• Not just a before and after, but a ‘buy by buy’ analysis of the audience reached with each purchase decision.

Back to top +

PRISM Effect

• 12 years of independent campaign recognition, incorporated into an awareness and decay prediction model.
• The only model to bring together creative impact and audience delivery over time to allow strategic decisions on campaign weight and flighting.

Back to top +

PRISM Map

• A combination of Experian, Ordenance Survey, TGI, Site and customer data delivered on maps down to street level.
• Powerful data planning which enables the appropriate distribution of resource at a National or Local level.

Back to top +

PRISM Screen

• Comprehensive analysis of all UK digital display facilities.
• A hugely fragmented and complete market made simple and consistent.

Back to top +

PRISM Experiential

• A live interactive database of experiential experiences, with complete cost analysis.
• The ability to talk to individual consumers, with all the logistics taken care of.

Back to top +